IDEAS home Printed from https://ideas.repec.org/h/pkk/sfyr16/173-181.html
   My bibliography  Save this book chapter

Assessing the Online Purchasing Decisions of Generation Z

In: Proceedings of FIKUSZ '16

Author

Listed:
  • Anna Hidvégi

    (Óbuda University)

  • Anikó Kelemen-Erdõs

    (Óbuda University)

Abstract

The goal of the research described in this paper is to explore the shopping habits and attitudes of individuals from the Generation Z regarding online shopping. In this context, the main sources of information that are provided to buyers, and their preferences towards online shopping are examined. The first section describes the online consumer behaviour of Generation Z according to the secondary data, while the second part presents the results of an online survey (1055 participants). The study shows that Generation Z youth mainly rely on personal experience and take quality and prices into consideration when choosing what to purchase, mostly disregarding other people’s opinions. However, even though the internet is their main source of information, they still seek input from others in most cases before making purchasing-related decisions. A third of young people like to shop online; however, because of their age and discretionary income, the findings currently apply to only a small portion of this segment.

Suggested Citation

  • Anna Hidvégi & Anikó Kelemen-Erdõs, 2016. "Assessing the Online Purchasing Decisions of Generation Z," Proceedings of FIKUSZ 2016, in: Regina Zsuzsánna Reicher (ed.),Proceedings of FIKUSZ '16, pages 173-181, Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:sfyr16:173-181
    as

    Download full text from publisher

    File URL: http://kgk.uni-obuda.hu/sites/default/files/17_HidvegiKelemenErdos.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Santiago Gallino & Antonio Moreno, 2014. "Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information," Management Science, INFORMS, vol. 60(6), pages 1434-1451, June.
    2. Dr. Kolnhofer-Derecskei Anita & Dr. Reicher Regina Zsuzsánna, 2016. "GenYus – Y generáció az Y generáció szemével," Tanulmánykötet - Vállalkozásfejlesztés a XXI. században VI.,, Óbuda University, Keleti Faculty of Business and Management.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Neslin, Scott A., 2022. "The omnichannel continuum: Integrating online and offline channels along the customer journey," Journal of Retailing, Elsevier, vol. 98(1), pages 111-132.
    2. Ravula, Prashanth & Bhatnagar, Amit & Ghose, Sanjoy, 2020. "Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 405-420.
    3. Shi, Xiutian & Dong, Ciwei & Cheng, T.C.E., 2018. "Does the buy-online-and-pick-up-in-store strategy with pre-orders benefit a retailer with the consideration of returns?," International Journal of Production Economics, Elsevier, vol. 206(C), pages 134-145.
    4. Xueqi Wu & Zhi‐Long Chen, 2022. "Fulfillment scheduling for buy‐online‐pickup‐in‐store orders," Production and Operations Management, Production and Operations Management Society, vol. 31(7), pages 2982-3003, July.
    5. Yang, Lei & Tang, Ruihong, 2019. "Comparisons of sales modes for a fresh product supply chain with freshness-keeping effort," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 125(C), pages 425-448.
    6. Shujun Yang & Ivan Kai Wai Lai & Huajun Tang, 2022. "Pricing and Contract Coordination of BOPS Supply Chain Considering Product Return Risk," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    7. Goic, Marcel & Rojas, Andrea & Saavedra, Ignacio, 2021. "The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 118-145.
    8. Victor Martínez‐de‐Albéniz & Arnau Planas & Stefano Nasini, 2020. "Using Clickstream Data to Improve Flash Sales Effectiveness," Production and Operations Management, Production and Operations Management Society, vol. 29(11), pages 2508-2531, November.
    9. Marco Melacini & Elena Tappia, 2018. "A Critical Comparison of Alternative Distribution Configurations in Omni-Channel Retailing in Terms of Cost and Greenhouse Gas Emissions," Sustainability, MDPI, vol. 10(2), pages 1-15, January.
    10. Tagashira, Takumi & Minami, Chieko, 2019. "The Effect of Cross-Channel Integration on Cost Efficiency," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 68-83.
    11. M. Serkan Akturk & Michael Ketzenberg, 2022. "Impact of Competitor Store Closures on a Major Retailer," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 715-730, February.
    12. Sodero, Annibal C. & Namin, Aidin & Gauri, Dinesh K. & Bhaskaran, Sreekumar R., 2021. "The strategic drivers of drop-shipping and retail store sales for seasonal products," Journal of Retailing, Elsevier, vol. 97(4), pages 561-581.
    13. Shumpei Goke & Gabriel Y. Weintraub & Ralph Mastromonaco & Sam Seljan, 2021. "Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions," Papers 2110.13814, arXiv.org, revised Jan 2022.
    14. Fei Xu & Honglei Wang, 2018. "Competitive–Cooperative Strategy Based on Altruistic Behavior for Dual-Channel Supply Chains," Sustainability, MDPI, vol. 10(6), pages 1-15, June.
    15. Li, Qi & Wang, Quansheng & Song, Peijian, 2022. "Do customers always adopt buy-online-and-pick-up-in-store service? Consideration of location-based store density in omni-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    16. Millstein, Mitchell A. & Bilir, Canser & Campbell, James F., 2022. "The effect of optimizing warehouse locations on omnichannel designs," European Journal of Operational Research, Elsevier, vol. 301(2), pages 576-590.
    17. Xu, Xun & Jackson, Jonathan E., 2019. "Examining customer channel selection intention in the omni-channel retail environment," International Journal of Production Economics, Elsevier, vol. 208(C), pages 434-445.
    18. Bigné, Enrique & Llinares, Carmen & Torrecilla, Carmen, 2016. "Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study," Journal of Business Research, Elsevier, vol. 69(4), pages 1423-1427.
    19. Christian Terwiesch & Marcelo Olivares & Bradley R. Staats & Vishal Gaur, 2020. "OM Forum—A Review of Empirical Operations Management over the Last Two Decades," Manufacturing & Service Operations Management, INFORMS, vol. 22(4), pages 656-668, July.
    20. Sarkar, Biswajit & Dey, Bikash Koli, 2023. "Is online-to-offline customer care support essential for consumer service?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkk:sfyr16:173-181. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexandra Vécsey The email address of this maintainer does not seem to be valid anymore. Please ask Alexandra Vécsey to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/gkbmfhu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.