Assessing the Online Purchasing Decisions of Generation Z
In: Proceedings of FIKUSZ '16
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- Santiago Gallino & Antonio Moreno, 2014. "Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information," Management Science, INFORMS, vol. 60(6), pages 1434-1451, June.
- Dr. Kolnhofer-Derecskei Anita & Dr. Reicher Regina Zsuzsánna, 2016. "GenYus – Y generáció az Y generáció szemével," Tanulmánykötet - Vállalkozásfejlesztés a XXI. században VI.,, Óbuda University, Keleti Faculty of Business and Management.
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Keywords
Generation Z; consumer and purchase behaviour; online and offline purchases;All these keywords.
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