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The Significance of Internal Communication in the Management of Successful Change

In: Proceedings of FIKUSZ '14

Author

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  • Réka Saáry

    (Óbuda University)

Abstract

In the field of management perhaps the two most used terms are “strategy” and “communication”. Leadership organizational theories do not forget to refer to organizational communication as a field of emphasized importance. Developing and operating an appropriate internal and external communication is company’s’ interest, as several studies have shown the correlation between effective internal communication and corporate performance. This paper shows how company culture and internal communication practice can influence the effective R + D considering process innovation.

Suggested Citation

  • Réka Saáry, 2014. "The Significance of Internal Communication in the Management of Successful Change," Proceedings of FIKUSZ '14, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '14, pages 249-260, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:sfyr14:249-260
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