IDEAS home Printed from https://ideas.repec.org/h/pkk/sfyr08/137-147.html
   My bibliography  Save this book chapter

Challenges in Marketing: Reasons for the Existence of Green Marketing

In: FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings

Author

Listed:
  • Melinda Majláth

    (Budapest Tech Keleti Károly Faculty of Economics)

Abstract

State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as a moral obligation. The high interdependency of production and consumption with nature needs paradigm shift in the long run, however there are tools in the hands of managers in short run, too. Green marketing is one of them, which tries to harmonize environmental and individual interests. Those who want to keep up with development and with social expectations, too need to get to know green marketing and its opportunities in the 21st century deeper.

Suggested Citation

  • Melinda Majláth, 2008. "Challenges in Marketing: Reasons for the Existence of Green Marketing," Proceedings Papers of Business Sciences: Symposium for Young Researchers (FIKUSZ) 2008, in: László Áron Kóczy (ed.),FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings, pages 137-147, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:sfyr08:137-147
    as

    Download full text from publisher

    File URL: http://kgk.uni-obuda.hu/sites/default/files/MajlathMelinda.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkk:sfyr08:137-147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexandra Vécsey (email available below). General contact details of provider: https://edirc.repec.org/data/gkbmfhu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.