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Succes Factors of CRM projects

Author

Listed:
  • Panyi Mihály

    (CEO Michael & Solutions Ltd. Budapest, Hungary)

  • Reicher Regina

    (Óbuda University)

Abstract

The aim of this article is to gather all of necessary steps and stages to reach best effort by these special system implementations. Customer Relationship Management (CRM) systems have been established with high excpectations by companies to win more and more new customers, improve their customer retentations ratio and increase Customer Value. At the end of this professional summary the readers will have a high level overview about CRM projects to support these systems extensions on worldwide market.

Suggested Citation

  • Panyi Mihály & Reicher Regina, 2019. "Succes Factors of CRM projects," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2019),, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb019:137-145
    as

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    File URL: https://kgk.uni-obuda.hu/sites/default/files/MEB2019/MEB2019_15.pdf
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    References listed on IDEAS

    as
    1. Alemu Muleta Kebede & Zewdu Lake Tegegne, 2018. "The effect of customer relationship management on bank performance: In context of commercial banks in Amhara Region, Ethiopia," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1499183-149, January.
    Full references (including those not matched with items on IDEAS)

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