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What are the Main Psychographic Differences between Persons Behave in an Environmentally Friendly Way and Those Who Do Not?

In: 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings

Author

Listed:
  • Melinda Majláth

    (Budapest Tech, GTI)

Abstract

Experts dealing with environmentally friendly consumer behavior can often meet the problem of the existing gap between positive environmental attitude and green behavior. Despite of the very intensive communication campaigns in connection with environmental problems there are still only a few consumers who consciously put this view into practice. One of the main aims of this empirical study conducted in September 2007 was to identify those psychographic factors, which differentiate persons alongside their environmentally friendly behavior the most. Perceived consumer effectiveness and perceived inconvenience of environmentally friendly behavior were those factors, which play significant role in differentiation of green consumers from the others.

Suggested Citation

  • Melinda Majláth, 2008. "What are the Main Psychographic Differences between Persons Behave in an Environmentally Friendly Way and Those Who Do Not?," Proceedings-6th International Conference on Management, Enterprise and Benchmarking (MEB 2008), in: György Kadocsa (ed.),6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, pages 217-226, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb008:217-226
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    File URL: http://kgk.uni-obuda.hu/sites/default/files/18_MajlathMelinda.pdf
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    Citations

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    Cited by:

    1. Utkal Khandelwal & Kushagra Kulshreshtha & Vikas Tripathi, 2019. "Importance of Consumer-based Green Brand Equity: Empirical Evidence," Paradigm, , vol. 23(1), pages 83-97, June.
    2. Kornélia Lazányi, 2012. "Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 37-46, Óbuda University, Keleti Faculty of Business and Management.

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