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Motivations of Brazilian Firms to Invest in East Central Europe: Specific Home-Country Advantages and Some Host-Country Specificities Dominate

In: Emerging-market Multinational Enterprises in East Central Europe

Author

Listed:
  • Judit Ricz

    (Centre for Economic and Regional Studies
    Corvinus University of Budapest)

Abstract

Ricz widens the geographical focus of the volume to the Latin American continent, by examining the European expansion strategies of Brazilian multinational enterprises. In terms of home-country advantages the chapter draws attention to Brazilian government policies that have actively influenced Brazilian companies’ internationalization decisions especially in the mid-2000s. It argues that the Brazilian going global strategy is rather defensive in its nature and limited in its impacts. Looking at host-country specificities of the few Brazilian companies investing in the East Central European region the study identifies the role of the diaspora and personal and informal ties as a major driving force, while some classical factors, such as low labour costs, agglomeration forces, high skilled labour force and thriving local markets, are also mentioned.

Suggested Citation

  • Judit Ricz, 2020. "Motivations of Brazilian Firms to Invest in East Central Europe: Specific Home-Country Advantages and Some Host-Country Specificities Dominate," Studies in Economic Transition, in: Ágnes Szunomár (ed.), Emerging-market Multinational Enterprises in East Central Europe, chapter 0, pages 239-273, Palgrave Macmillan.
    • Handle: RePEc:pal:stuchp:978-3-030-55165-0_8
    DOI: 10.1007/978-3-030-55165-0_8
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