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Norden: The Critical China Note

In: Danish Shipping in the 21st Century

Author

Listed:
  • Martin Jes Iversen

    (Copenhagen Business School)

  • Jesper Buhl

    (Copenhagen Business School)

Abstract

The Danish shipping company D/S Norden is one of the “four sisters” in Danish shipping. The four large and old Danish shipping companies DFDS, J. Lauritzen, D/S Norden (shortened to Norden throughout the chapter) and Torm were all founded more than a century ago, respectively, in 1866, 1895, 1871 and 1889. Norden is thus a well-established company specialized in dry bulk shipping—but also with a product tanker department—with a long history of the commercial operation of owned and chartered vessels. This is the legacy the new CEO inherits in 2015 at what is perceived as the onset of a fundamental market shift. His perception is that having a long list of owned vessels in an increasingly volatile and uncertain dry bulk market is less valuable going forward and embarks on a strategic journey to turn the century-old company into troublesome waters. This chapter is presented as a case study with real-life examples of dilemmas and opportunities faced by the top management and the company.

Suggested Citation

  • Martin Jes Iversen & Jesper Buhl, 2020. "Norden: The Critical China Note," Palgrave Studies in Maritime Economics, in: Danish Shipping in the 21st Century, chapter 0, pages 41-51, Palgrave Macmillan.
    • Handle: RePEc:pal:psmchp:978-3-030-43324-6_3
    DOI: 10.1007/978-3-030-43324-6_3
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