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Leading Factors in Women Migrant Entrepreneurial Success in Bavaria

In: Business in Uncertainty

Author

Listed:
  • Simona Mihail-Yiannaki

    (European University of Cyprus)

  • Sofia Bakirli

    (European University of Cyprus)

Abstract

The study investigates factors influencing digital innovation, job engagement, leadership, and entrepreneurial skills in migrant women entrepreneurs in Bavaria, Germany. Primary quantitative data were collected through a Likert-scale online survey, and qualitative data through semi-structured interviews. The online survey, using convenient sampling, targeted established women entrepreneurs with family businesses from diverse cultural backgrounds in Bavaria, distributed via LinkedIn and the Amiga Munich Career Center. Semi-structured interviews, employing snowball sampling, were conducted with a similar population. Findings highlight the cultural background's role in entrepreneurship, the strong link between family and professional values, and governmental support for digital innovation, especially for women from diverse backgrounds facing challenges.

Suggested Citation

  • Simona Mihail-Yiannaki & Sofia Bakirli, 2024. "Leading Factors in Women Migrant Entrepreneurial Success in Bavaria," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Demetris Vrontis & Alkis Thrassou & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), Business in Uncertainty, chapter 0, pages 225-250, Palgrave Macmillan.
  • Handle: RePEc:pal:pscchp:978-3-031-65587-6_11
    DOI: 10.1007/978-3-031-65587-6_11
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