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The Impact of CSR Initiatives on Non-profit Cultural Organizations’ Relationships with the Public

In: Non-Profit Organisations, Volume IV

Author

Listed:
  • Paraskevi Dekoulou

    (Aristotle University of Thessaloniki)

  • Kyriakos Riskos

    (Erasmus University Rotterdam)

  • Yianna Orphanidou

    (University of Nicosia)

Abstract

Non‐profit organizations are increasingly adopting business-like strategies as they are facing growing market pressures such as decreasing revenues and fierce competition for funding. The critical significance of CSR as a tool to enhance organizational performance and relationships with stakeholders, is becoming increasingly prominent in the non-profit sector. The purpose of this chapter is to explore how CSR efforts by non-profit cultural organizations in Greece affect visitor outcomes. Drawing upon a sample of 203 visitors of four of the biggest non-profit cultural organizations in Greece, a structured questionnaire was administered to measure visitor CSR perceptions, satisfaction, engagement, and loyalty with the non-profit organization. This study proposes a multiple mediation model initiated by visitor CSR perceptions that leads to visitor loyalty, through satisfaction and engagement, and contributes to the theoretical evolvement of the CSR literature in the non-profit sector. The findings suggest that CSR should not be treated just as a legal obligation but as a dynamic investment for organizational excellence.

Suggested Citation

  • Paraskevi Dekoulou & Kyriakos Riskos & Yianna Orphanidou, 2024. "The Impact of CSR Initiatives on Non-profit Cultural Organizations’ Relationships with the Public," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), Non-Profit Organisations, Volume IV, chapter 0, pages 53-73, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-031-62538-1_3
    DOI: 10.1007/978-3-031-62538-1_3
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