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Hybrid Models for Hybrid Projects: The Development of Accountability Tools and Processes in Crowdfunding Campaigns

In: Non-Profit Organisations, Volume II

Author

Listed:
  • Ulpiana Kocollari

    (University of Modena and Reggio Emilia)

  • Stefano Montanari

    (University of Modena and Reggio Emilia)

  • Fabio Demaria

    (University of Modena and Reggio Emilia)

Abstract

Hybrid organizations require integrated models and adequate mechanisms to deal with multiple accountability demands that are able to bring a new equilibrium in the trade-offs between their social and economic purposes. The aim of this study is to investigate how the development of hybrid accountability tools and processes in reward-based crowdfunding campaigns can foster the funding of hybrid projects and the sizing of their social mission. Explorative statistical learning methods were employed to analyse a sample of 200 hybrid projects sourced from the Indiegogo crowdfunding platform. Results identify different impacts of crowdfunding accountability mechanisms that has different effects on the success of the campaign and on the amount raised. Results contribute to the individuation of hybrid accountability models.

Suggested Citation

  • Ulpiana Kocollari & Stefano Montanari & Fabio Demaria, 2024. "Hybrid Models for Hybrid Projects: The Development of Accountability Tools and Processes in Crowdfunding Campaigns," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), Non-Profit Organisations, Volume II, chapter 0, pages 193-217, Palgrave Macmillan.
  • Handle: RePEc:pal:pscchp:978-3-031-62530-5_9
    DOI: 10.1007/978-3-031-62530-5_9
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