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An Overview of Business Advancement Through Technology: Markets and Marketing in Transition

In: Business Advancement through Technology Volume I

Author

Listed:
  • Alkis Thrassou

    (University of Nicosia)

  • Demetris Vrontis

    (University of Nicosia)

  • Leonidas Efthymiou

    (University of Nicosia)

  • Naziyet Uzunboylu

    (University of Nicosia)

Abstract

Technology transforms rapidly nearly every aspect of corporate life. Technological innovation drives businesses and vice versa. Businesses produce new technologies while creating avenues for progress and development. Technological evolution seems to speed up exponentially along with its capacity, accessibility, and variety. Versatile smart solutions, empowered by Artificial Intelligence (AI), the Internet of Things (IoTs), Machine Learning (ML), Blockchain and Augmented Reality (AR), offer disruptive and game-changing advancements among markets and the broader society. In this chapter, we offer an overview of such technologies and advancements, along with their impact on markets and marketing.

Suggested Citation

  • Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Naziyet Uzunboylu, 2022. "An Overview of Business Advancement Through Technology: Markets and Marketing in Transition," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Leonidas Efthymiou & Yaakov Weber & S. M. Riad Shams & Evangelos (ed.), Business Advancement through Technology Volume I, chapter 1, pages 1-20, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-031-07769-2_1
    DOI: 10.1007/978-3-031-07769-2_1
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