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Impact of Big Data on Tourism and Hospitality: Challenges and Organisational Adaptation

In: Business Under Crisis, Volume II

Author

Listed:
  • Mustafeed Zaman

    (EM Normandie Business School)

  • Rajibul Hasan

    (Maynooth University)

  • S. M. Riad Shams

    (Northumbria University)

Abstract

This chapter aims to underline how Big Data is shaping the tourism and hospitality industry. From a destination management perspective, this chapter illustrates (1) the different sources of internal and external data in tourism; (2) the challenges faced by the tourism and hospitality firms in the era of Big Data, and (3) how Big Data is changing the role of the Destination Management Organisations (DMOs) and their organisational structure in order to meet the need of the local stakeholders. Drawing upon studies of Li et al. (Big Data in Tourism Research: A Literature Review. Tourism Management, 68, 301–323 (2018)) and Sheehan et al. (The Use of Intelligence in Tourism Destination Management: An Emerging Role for DMOs. International Journal of Tourism Research, 18(6), 549–557 (2016)), this chapter proposes a conceptual framework of destination management in the era of Big Data. This chapter also provides insightful information for tourism and hospitality professionals and directives for overcoming the challenges faced by tourism stakeholders of destinations. It also encourages both DMOs and other stakeholders to collaborate in collecting, mining, and analysing Big Data required for the success of their businesses.

Suggested Citation

  • Mustafeed Zaman & Rajibul Hasan & S. M. Riad Shams, 2022. "Impact of Big Data on Tourism and Hospitality: Challenges and Organisational Adaptation," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Demetris Vrontis & Alkis Thrassou & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos & Leonidas (ed.), Business Under Crisis, Volume II, chapter 9, pages 185-202, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-030-76575-0_9
    DOI: 10.1007/978-3-030-76575-0_9
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