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Approaches to the Digital Transformation of High-Tech Companies in Russia Under the Crisis: Problems and New Opportunities

In: Business Under Crisis, Volume II

Author

Listed:
  • Tatiana V. Kokuytseva

    (Peoples’ Friendship University of Russia (RUDN University))

  • Oksana P. Ovchinnikova

    (Peoples’ Friendship University of Russia (RUDN University))

  • Maxim M. Kharlamov

Abstract

In modern conditions of the fourth industrial revolution and the increase of digitalization, companies open up new opportunities. Digital transformation is not just automatization, but a holistic change in the company’s approaches to the management of business processes, to building relationships with suppliers and consumers, to human resource management, and more. The chapter analyzes approaches to digital transformation in high-tech industries in Russia in comparison with world practices and characterizes the main problems and prospects that digital transformation opens up under the crisis. In conclusion the authors reveal the key elements of digital strategy and present the recommendations for digital transformation, which will allow companies to build their own effective strategies of digital transformation to overcome crisis and post-crisis phenomena in the economy.

Suggested Citation

  • Tatiana V. Kokuytseva & Oksana P. Ovchinnikova & Maxim M. Kharlamov, 2022. "Approaches to the Digital Transformation of High-Tech Companies in Russia Under the Crisis: Problems and New Opportunities," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Demetris Vrontis & Alkis Thrassou & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos & Leonidas (ed.), Business Under Crisis, Volume II, chapter 8, pages 161-184, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-030-76575-0_8
    DOI: 10.1007/978-3-030-76575-0_8
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