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Post-COVID Business Transformation: Organizational Constraints and Managerial Implications for SMEs in Cameroon

In: Business Under Crisis, Volume II

Author

Listed:
  • Zhanna S. Belyaeva

    (Ural Federal University)

  • Petiho Numbu Levis

    (Ural Federal University)

Abstract

This chapter aims at offering insights into the current health crisis and its impact on small businesses in Cameroon. The study pinpoints the paradox of cultural, digital and organizational readiness of small and medium businesses in Cameroon to mitigate pandemic risks and what type of government intervention could be helpful to SMEs. A survey has been distributed in the country's ten regions and provides the database for this study. The sample is selected from the list of small businesses having at least a total of 20 employees, with 50 respondents from each region. Analysis is carried using SPSS. ANOVA, regression analysis, linear regression and T-Test will be used in order to define the relationships that best describe the problem under study. The results show that COVID-19 has a negative effect on SMEs in Cameroon and government aid plays a very mild role in minimizing this.

Suggested Citation

  • Zhanna S. Belyaeva & Petiho Numbu Levis, 2022. "Post-COVID Business Transformation: Organizational Constraints and Managerial Implications for SMEs in Cameroon," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Demetris Vrontis & Alkis Thrassou & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos & Leonidas (ed.), Business Under Crisis, Volume II, chapter 12, pages 245-266, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-030-76575-0_12
    DOI: 10.1007/978-3-030-76575-0_12
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