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The Revealing Shades of the Pandemic Crisis in Romania

In: Business Under Crisis Volume I

Author

Listed:
  • Larisa Mihoreanu

    (Bucharest University of Economic Studies)

  • Laura Mariana Vlăducă

    (Hyperion University)

Abstract

The SARS-CoV2 pandemic has generated disruptive behaviours with domino outcomes for the Romanian healthcare sector, medical affairs and people’s life. The disruptive downfalls have come out with unknown effects on the long-run. To get them away, structural transformations are awaited as a resilient solution. Using examples from the medical market and the clinic of proximity model, we show that the recovery grows through grounded and fair interconnections between priorities, digitisation and personalised medicine. They empower transformation and increase efficiency encapsulating performance through top-quality medical services as part of a national strategy of development. General satisfaction comes along with profit if based on the respect of law and the medical act’s high reputation. Thenceforth, resilience will spring for both the medical market and the society development.

Suggested Citation

  • Larisa Mihoreanu & Laura Mariana Vlăducă, 2022. "The Revealing Shades of the Pandemic Crisis in Romania," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Demetris Vrontis & Alkis Thrassou & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos & Leonidas (ed.), Business Under Crisis Volume I, chapter 11, pages 223-246, Palgrave Macmillan.
  • Handle: RePEc:pal:pscchp:978-3-030-76567-5_11
    DOI: 10.1007/978-3-030-76567-5_11
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