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The Medical Clinic of Proximity: Business Controversies and Medical Challenges

In: The Changing Role of SMEs in Global Business

Author

Listed:
  • Larisa Mihoreanu

    (Titu Maiorescu University)

Abstract

Maintaining a balance between the ageing population and a health-active workforce increases the significance of the health sector. The access to healthcare is a universal right, provocatively delivered, subject to national economic and political constraints and health players’ interests. In the health sector, SMEs are originators of innovation, catalysts of growth and competitiveness and important actors when new policies are designed. Offering the right combination of health coverage within a sustainable and responsible business model such as a network of medical proximity clinics with fair prices and balanced profit could become the expected entrepreneurial solution. The medical clinic of proximity fills up the socio-economic landscape, helps repositioning resources and players optimizing the management mechanisms to become the profitable medical and societal solution.

Suggested Citation

  • Larisa Mihoreanu, 2020. "The Medical Clinic of Proximity: Business Controversies and Medical Challenges," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos (ed.), The Changing Role of SMEs in Global Business, chapter 3, pages 43-64, Palgrave Macmillan.
    • Handle: RePEc:pal:pscchp:978-3-030-45831-7_3
    DOI: 10.1007/978-3-030-45831-7_3
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