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The Competitiveness Challenge for SMEs: The Case of Târnave Wine Cluster, Romania

In: The Changing Role of SMEs in Global Business

Author

Listed:
  • Valentin Cojanu

    (Bucharest University of Economic Studies (ASE))

  • Liane Tancelov

    (Bucharest University of Economic Studies (ASE))

Abstract

The last two decades brought about a major change in the Romanian wine industry, ensuring the passage from a sluggish sector, still reminiscent of the communist economy, to a dynamic one, empowered by market-based business decisions and entrepreneurial activism. We illustrate this business perspective with the case of the Târnave wine cluster. We develop the case along two organizing themes: the incentives that brought a revival of the Romanian wine industry and the role of SMEs in cluster formation. The chapter findings draw on literature research, sector statistics, and face-to-face interviews with cluster representatives and officials from the Romanian Ministry of Agriculture and Rural Development.

Suggested Citation

  • Valentin Cojanu & Liane Tancelov, 2020. "The Competitiveness Challenge for SMEs: The Case of Târnave Wine Cluster, Romania," Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, in: Alkis Thrassou & Demetris Vrontis & Yaakov Weber & S. M. Riad Shams & Evangelos Tsoukatos (ed.), The Changing Role of SMEs in Global Business, chapter 10, pages 199-223, Palgrave Macmillan.
  • Handle: RePEc:pal:pscchp:978-3-030-45831-7_10
    DOI: 10.1007/978-3-030-45831-7_10
    as

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