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Santander’s Business Model

In: CEOs as Leaders and Strategy Designers

Author

Listed:
  • Kimio Kase

    (IESE Business School)

  • Tanguy Jacopin

    (IESE Business School
    CIFF Fundación)

Abstract

In Chapter 3, Business Model, we described and analysed the generic model (or ‘ideal type’) of the most successful Spanish retail banks. In this chapter, we now explore our theory that Santander uses a Profit-Arithmetic (PA) model that follows the strategic course set by the top executives, namely, Emilio Botín and Alfredo Sáenz.1 and 2 This claim helps to explain the success of the bank, and assumes that the ability of Santander to remain focused on retail banking is based on three factors — a penchant for size and growth, operational efficiency, and IT systems.3

Suggested Citation

  • Kimio Kase & Tanguy Jacopin, 2008. "Santander’s Business Model," Palgrave Macmillan Studies in Banking and Financial Institutions, in: CEOs as Leaders and Strategy Designers, chapter 4, pages 90-119, Palgrave Macmillan.
    • Handle: RePEc:pal:pmschp:978-0-230-59046-5_4
    DOI: 10.1057/9780230590465_4
    as

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