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Studying the Bancassurance Phenomenon: An Empirical Exploratory Analysis on a European Sample

In: Bancassurance in Europe

Author

Listed:
  • Franco Fiordelisi
  • Ornella Ricci

Abstract

As outlined in Chapter 6, cost and revenue synergies are commonly recognized as one of the main economic rationales for bank diversification into the insurance industry. Nevertheless, there are only a very few studies dealing with efficiency issues and specifically focussing on bancassurance. This chapter aims to present the empirical analysis conducted on a European sample in order to answer the following research question: are banks engaged in the insurance business more cost and profit efficient than their competitors specialised in traditional and investment banking?

Suggested Citation

  • Franco Fiordelisi & Ornella Ricci, 2012. "Studying the Bancassurance Phenomenon: An Empirical Exploratory Analysis on a European Sample," Palgrave Macmillan Studies in Banking and Financial Institutions, in: Franco Fiordelisi & Ornella Ricci (ed.), Bancassurance in Europe, chapter 7, pages 179-203, Palgrave Macmillan.
    • Handle: RePEc:pal:pmschp:978-0-230-35828-7_8
    DOI: 10.1057/9780230358287_8
    as

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