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The Development of Bancassurance in Europe

In: Bancassurance in Europe

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  • Ornella Ricci

Abstract

The first use of the term bancassurance was in France, where cooperation between banks and insurance companies started earlier than in other European countries. This word was originally coined to indicate the simple distribution of insurance products by bank branches, while now it is used to describe all kinds of relationships between the banking and the insurance industries. Along with the development of the phenomenon, bancassurance definitions are becoming more and more general, as in the following examples: Bancassurance is basically the provision of and selling of banking and insurance products by the same organisation under the same roof. (Elkington, 1993, p. 2) Bancassurance can be described as a strategy adopted by banks or insurance companies aiming to operate the financial market in a more or less integrated manner. (Swiss RE, 1992, p.4)

Suggested Citation

  • Ornella Ricci, 2012. "The Development of Bancassurance in Europe," Palgrave Macmillan Studies in Banking and Financial Institutions, in: Franco Fiordelisi & Ornella Ricci (ed.), Bancassurance in Europe, chapter 1, pages 5-25, Palgrave Macmillan.
    • Handle: RePEc:pal:pmschp:978-0-230-35828-7_2
    DOI: 10.1057/9780230358287_2
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    Cited by:

    1. Lenka Přečková, 2019. "How Does Bancassurance Work in Financial Practice Within the Financial Group Société Générale Group in Selected Countries?," Working Papers 0064, Silesian University, School of Business Administration.

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