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Introduction

In: Bancassurance in Europe

Author

Listed:
  • Franco Fiordelisi

    (Faculty of Economics at the University of Rome III)

  • Ornella Ricci

    (Faculty of Economics at the University of Rome III)

Abstract

Bancassurance is one of the most important forms of business collaboration in the European financial services industry. Initially, the development of bancassurance was the result of the disintermediation process and the relaxation of regulatory barriers to financial conglomeration. Over the last decade, the cooperation between banks and insurance companies has increased continuously from the initial cross-selling agreements to strategic alliances and ownership links: this process was driven by the increasing investor demand for long-term savings products, growth in life expectancy and the crisis of social security systems.

Suggested Citation

  • Franco Fiordelisi & Ornella Ricci, 2012. "Introduction," Palgrave Macmillan Studies in Banking and Financial Institutions, in: Franco Fiordelisi & Ornella Ricci (ed.), Bancassurance in Europe, pages 1-4, Palgrave Macmillan.
    • Handle: RePEc:pal:pmschp:978-0-230-35828-7_1
    DOI: 10.1057/9780230358287_1
    as

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