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Distribution Channels

In: The British Insurance Industry Since 1900

Author

Listed:
  • Robert L. Carter

    (University of Nottingham)

  • Peter Falush

Abstract

Key to the success of an insurer is the ability to establish cost-effective distribution channels to enable it to make contact with potential policyholders for the sale of its products. This chapter deals with the confluence of several major innovations since the 1960s, all aimed at reducing distribution costs in life and non-life business, reshaping the existing distribution systems and giving individual companies a competitive advantage.

Suggested Citation

  • Robert L. Carter & Peter Falush, 2009. "Distribution Channels," Palgrave Macmillan Studies in Banking and Financial Institutions, in: The British Insurance Industry Since 1900, chapter 14, pages 177-190, Palgrave Macmillan.
    • Handle: RePEc:pal:pmschp:978-0-230-23952-4_14
    DOI: 10.1057/9780230239524_14
    as

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