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From Wine Production/Consumption to Wine Exports/Imports: An Exploratory Analysis of the Competitive Structure of the Wine Industry

In: Agribusiness Innovation and Contextual Evolution, Volume I

Author

Listed:
  • Giuseppe Festa

    (University of Salerno)

  • Demetris Vrontis

    (University of Nicosia)

Abstract

The global wine industry seems to be characterized by some rigidity, at least in the major components of the business, that is, production, consumption, exports, and imports. This study aims to understand which kind of entrepreneurial paradigm is prevalent in this sector. The results of the investigation, at the descriptive and inferential level, demonstrate the expected rigidity, thus supporting the use of the structure-conduct-performance entrepreneurial paradigm as the reference. In this respect, as emerged from a subsequent positioning analysis of major/minor external/internal competitiveness (adopting innovative parameters, namely EPVOL—Exportation Power in Volume, EPVAL—Exportation Power in Value, IPVOL—Importation Power in Volume, and IPVAL—Importation Power in Value), collective marketing initiatives at the business and/or territorial level seem particularly profitable.

Suggested Citation

  • Giuseppe Festa & Demetris Vrontis, 2024. "From Wine Production/Consumption to Wine Exports/Imports: An Exploratory Analysis of the Competitive Structure of the Wine Industry," Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science, in: Antonino Galati & Mariantonietta Fiore & Alkis Thrassou & Demetris Vrontis (ed.), Agribusiness Innovation and Contextual Evolution, Volume I, chapter 8, pages 183-201, Palgrave Macmillan.
    • Handle: RePEc:pal:pinchp:978-3-031-45738-8_8
    DOI: 10.1007/978-3-031-45738-8_8
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