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CSR Communication Practices in the Portuguese Agri-Food Sector: National Clusters as Case Study

In: Agribusiness Innovation and Contextual Evolution, Volume I

Author

Listed:
  • Fernando Gil Teixeira

    (University of Trás-os-Montes and Alto Douro (UTAD)
    University of Évora)

  • Ana Marta-Costa

    (University of Trás-os-Montes and Alto Douro (UTAD))

  • Arminda Paço

    (University of Beira Interior (UBI))

  • Leonor Vacas Carvalho

    (University of Évora)

Abstract

Corporate Social Responsibility (CSR) adoption derives mainly from consumers’ demand for companies to be responsible for the impacts of their actions. This chapter aims to identify the most current CSR practices in the Portuguese agri-food sector and identify how companies communicate their behaviour to their stakeholders. To this end, the two largest clusters of Portugal, InovCluster and PortugalFoods, were subjected to an exploratory investigation seeking to find trends in the publication of CSR/equivalent reports or information. The research offers essential findings that policymakers and researchers can use to guide possible paths to improve CSR communication practices in the agri-food sector in line with the needs and demands of today’s consumers.

Suggested Citation

  • Fernando Gil Teixeira & Ana Marta-Costa & Arminda Paço & Leonor Vacas Carvalho, 2024. "CSR Communication Practices in the Portuguese Agri-Food Sector: National Clusters as Case Study," Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science, in: Antonino Galati & Mariantonietta Fiore & Alkis Thrassou & Demetris Vrontis (ed.), Agribusiness Innovation and Contextual Evolution, Volume I, chapter 5, pages 103-130, Palgrave Macmillan.
    • Handle: RePEc:pal:pinchp:978-3-031-45738-8_5
    DOI: 10.1007/978-3-031-45738-8_5
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