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How Can Luxury Fashion Brands Create a Multisensory Environment Online to Improve Customer Experience?

Author

Listed:
  • Laura Stancescu

    (Northumbria University)

  • Lillian Clark

    (Northumbria University)

  • Carolina Redolfi

    (Northumbria University)

Abstract

The interactive experiences play a significant role in maintaining customer loyalty both offline and online and the human touch in particular remains a necessity when it comes to purchasing luxury goods. There is a rising trend towards adopting Augmented Reality (AR) technology, or Virtual Reality (VR), for a store-like shopping experience from the comfort of the customer’s home. The chapter examines how luxury fashion brands can improve customer experience online by adopting technology-centric business models and AR/VR.

Suggested Citation

  • Laura Stancescu & Lillian Clark & Carolina Redolfi, 2022. "How Can Luxury Fashion Brands Create a Multisensory Environment Online to Improve Customer Experience?," Palgrave Macmillan Books,, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-3-030-97877-8_8
    DOI: 10.1007/978-3-030-97877-8_8
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