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Japanese E-Commerce

In: Japan and the Internet Revolution

Author

Listed:
  • Ken Coates

    (University of Saskatchewan)

  • Carin Holroyd

    (University of Saskatchewan)

Abstract

Beginning in the late 1990s, a dot.com ‘revolution’ swept through the industrialized world. Led by promoters such as Jeff Bezos, CEO of Amazon.com, Bill Gates, Mark Cuban and fueled by the most remarkable mobilization of risk capital in a century, the dot.com visionaries mapped out a strategy for the transformation of commercial enterprise. Massive ‘communities’ of customers would be carefully managed by loyalty-conscious companies. The ability to order a whole range of products, from music CDs to books to speciality foods and automobiles, would, they argued, destroy the bricks and mortar approach to retailing. As Internet use expanded, an entire generation of dot.com entrepreneurs scrambled on board, offering a full range of services, products and delivery systems, promising in the process to re-write the very fundamental rules of business. But not, it seemed, in Japan.1

Suggested Citation

  • Ken Coates & Carin Holroyd, 2003. "Japanese E-Commerce," Palgrave Macmillan Books, in: Japan and the Internet Revolution, chapter 4, pages 90-123, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-9007-5_5
    DOI: 10.1057/9781403990075_5
    as

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