“Moral Reticence”: Corporate Management’s Tendency to Avoid Addressing Ethical Issues

Corporate morality is the rationale for the practice of enterprise management. Corporations encounter critical questions when they begin operations: How should the corporation behave and which types of actions should be adopted? Corporate morality is a principle and standard for behavior that directly takes corporate practice as its goal and functions by providing both limitations and incentives. Only an enterprise that understands how and why a particular thing should be done, can be considered a self-conscious enterprise. This type of enterprise, by clearly understanding its position amongst different social relations, obligations, and management choices, can effectively achieve its future development objectives. In other words, corporate morality is the behavior necessary for the enterprise’s survival and growth and to maintain its relationships with social relations and the public order itself. It also functions as a kind of self-reflection, sensibility, evaluation, and action in regards to the social responsibility it has committed to and is obligated to carry out.