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Navigation and Internet Interaction

In: Taming HAL

Author

Listed:
  • Asaf Degani

Abstract

We are now deep in the world of the wide web. And here is another example of a misleading navigational structure, albeit this one done on purpose. It is about the banner ads that you find on many web pages. You know the ones; you finally come to an informative page about current events in the news, and at the top you see a window-like box with a flashing yellow sign, scrolling words, or one of those flicking “click here to win $100.” You click on the little “x” button on the upper right corner of the window to close it and remove the irritating image from your sight (see figure 10.1).

Suggested Citation

  • Asaf Degani, 2003. "Navigation and Internet Interaction," Palgrave Macmillan Books, in: Taming HAL, chapter 0, pages 135-145, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-8252-0_11
    DOI: 10.1057/9781403982520_11
    as

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