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Strategic Alliance: Preliminary Stage or Ultimate Objective?

In: International Banking Strategic Alliances

Author

Listed:
  • Jörg Itschert
  • Rehan ul-Haq

Abstract

When, in 1989/90, the two institutions had agreed on the alliance they faced a dilemma over how they should explain the purpose of their surprising joint undertaking. Initially they agreed quite simply and sensibly that this strategic alliance was in fact just an interim phase during which the partners could size each other up and weigh up the envisaged joint business activities. If the alliance were to prove itself the partners would have to approach the owners of the two banks in due course to recommend their merger.

Suggested Citation

  • Jörg Itschert & Rehan ul-Haq, 2003. "Strategic Alliance: Preliminary Stage or Ultimate Objective?," Palgrave Macmillan Books, in: International Banking Strategic Alliances, chapter 7, pages 48-56, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-3762-9_7
    DOI: 10.1057/9781403937629_7
    as

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