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Interactive Networks and Innovation

In: Business-Driven Research and Development

Author

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  • Ashok Ganguly

Abstract

The way technology is climbing to the top of the management agenda underscores the central theme of this book. The Internet is the most visible manifestation of how technology is radically changing traditional areas such as marketing and procurement. It is interesting to speculate as to what extent advances in information technology have influenced traditional ways of conducting business, or whether business managers have demanded these new IT products and the computer companies have responded to such demands. It really does not matter, because IT is permanently changing how business is managed. Downes and Mui, in their forthcoming book Unleashing the Killer App, observe that traditionally strategy has come from the top of the company with technology being one of its constituents. But in more and more businesses technology is now the strategy. What is more, such strategy is built up from below, from customers and those in the company closest to them. The way to find out when technology changes from being an activity in the business to the business itself, is when it is no longer possible to tell where the business stops and the technology starts.

Suggested Citation

  • Ashok Ganguly, 1999. "Interactive Networks and Innovation," Palgrave Macmillan Books, in: Business-Driven Research and Development, chapter 6, pages 120-135, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-1595-5_6
    DOI: 10.1057/9781403915955_6
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