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Balancing the tension between competing business aims

In: Retail Therapy

Author

Listed:
  • Rob Jones
  • Dan Murphy

Abstract

I’m going to start each chapter with a section like this one. The idea is to give you some travel information and some clues about our route. Otherwise, there’s a risk you’ll find yourself in the middle of some discussion of game theory and conclude you’ve picked up the wrong book by mistake. This chapter, for instance, is going to take a fairly high-level look athow you might approach the design of a retail business. But, like much of this book, we’re not going to jump right in; we’re going to take the scenic route. Before we get to business design, we’ll tackle design in general and the design of big, complicated things in particular. We’re going to look at the basic structure of organisations and even take a quick look at the natural world in case there are any useful lessons to be learned. While a better understanding of retail is always lurking behind the scenes, the aim is also to have a little fun along the way and fire your imagination whenever possible.

Suggested Citation

  • Rob Jones & Dan Murphy, 2003. "Balancing the tension between competing business aims," Palgrave Macmillan Books, in: Retail Therapy, chapter 0, pages 27-49, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-1451-4_3
    DOI: 10.1057/9781403914514_3
    as

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