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European Business Strategy

In: Europe, Policies and People

Author

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  • Sahand Panah

Abstract

From the very start, the construction of Europe concerned itself with economics and with business. The idea of an economic community within a common market signalled that West Europe would be ‘open for business’. Economic forces and firms from outside were welcomed into a capitalist reconstruction protected from Eastern communism by American military power, as Gardner argues in Chapter 2. Both European and American versions of capitalism continue to shape the policies, people and business firms within the new Europe, as Bradley demonstrates in Chapter 3.

Suggested Citation

  • Sahand Panah, 2002. "European Business Strategy," Palgrave Macmillan Books, in: Sue Hatt & Frank Gardner & Jo Campling (ed.), Europe, Policies and People, chapter 4, pages 49-65, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-0737-0_4
    DOI: 10.1057/9781403907370_4
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