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Privacy: Big Brother Meets the Marketing Mavens

In: Redefining Financial Services

Author

Listed:
  • Joseph A. DiVanna

Abstract

Merriam-Webster’s Dictionary defines the term ‘privacy’ as: the quality or condition of being secluded from the presence or view of others; the state of being free from unsanctioned intrusion; a person’s right to privacy.

Suggested Citation

  • Joseph A. DiVanna, 2002. "Privacy: Big Brother Meets the Marketing Mavens," Palgrave Macmillan Books, in: Redefining Financial Services, chapter 0, pages 179-189, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-0721-9_24
    DOI: 10.1057/9781403907219_24
    as

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