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Globalisation — Panacea or Delusion?

In: Management Consultancy

Author

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  • Fiona Czerniawska

Abstract

Caught up in the apparent backlash against e-business and — in many cases — with declining revenues from e-business related consultancy, many consulting firms have turned to geographic expansion as a more promising source of growth. Thus, US-based firms, who were the first to feel the effects of shrinking demand, looked to the European market, where the enthusiasm for e-business seemed initially undented. As the cold wind of change moved on, UK-based firms looked to southern Europe for the same reasons, and European firms looked to the Far East.

Suggested Citation

  • Fiona Czerniawska, 2002. "Globalisation — Panacea or Delusion?," Palgrave Macmillan Books, in: Management Consultancy, chapter 10, pages 107-115, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-0718-9_10
    DOI: 10.1057/9781403907189_10
    as

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