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The Valuescape

In: The Transparent Market

Author

Listed:
  • Mats Larsson
  • David Lundberg

Abstract

The valuescape is an important concept in the new electronic marketplace. It will provide the basis for a new type of market in which customer needs, rather than production and transportation issues, are in focus when the market is structured. We call this new structure the ‘valuescape’ to stress that the key concept in this new paradigm is value, rather than geography as we are used to in the physical landscape (or market). This means also that closeness in the electronic market should be interpreted in terms of ‘closeness of values’ or ‘closeness to the customer in terms of value creation’ instead of in terms of geographical closeness.

Suggested Citation

  • Mats Larsson & David Lundberg, 1998. "The Valuescape," Palgrave Macmillan Books, in: The Transparent Market, chapter 6, pages 103-125, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-27018-7_6
    DOI: 10.1007/978-1-349-27018-7_6
    as

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