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Bancassurance in Europe

In: Bancassurance

Author

Listed:
  • Nadege Genetay

    (UMIST)

  • Philip Molyneux

    (University of Wales)

Abstract

This chapter examines the development of bancassurance in various European countries, including France, Germany, Italy, the Netherlands and Spain. It also examines the major bancassurers in each country and aims to identify the factors that led to the development of this strategy. The analysis serves as a basis for our cross-country comparison in the latter part of the chapter. We compare the bancassurance strategies in different countries according to three dimensions: the importance of country-specific factors in promoting the bancassurance phenomenon, the entry structures dominating in different countries, and the level of bancassurance integration.

Suggested Citation

  • Nadege Genetay & Philip Molyneux, 1998. "Bancassurance in Europe," Palgrave Macmillan Books, in: Bancassurance, chapter 4, pages 72-96, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-26969-3_4
    DOI: 10.1007/978-1-349-26969-3_4
    as

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