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Productivity and Profitability: Planning and Control

In: Managing Retail Productivity and Profitability

Author

Listed:
  • David Walters
  • Dominic Laffy

Abstract

A number of companies use gross margin as a planning and control objective. Their rationale is based on the fact that if the gross margin objective meets budget then the cost of goods sold, operating expenses and contribution to fixed costs and overhead will be covered. The approach developed in the previous chapters adds the dimension of ‘investment’. The availability of more detailed information (in terms of currency and accuracy) enables the performance measurement perspective to include dedicated resources and to consider performance as a ‘return on investment’. The earlier discussion considered the different viewpoints of productivity and profitability. This chapter considers how the model developed in Chapter 6 may be applied across a range of strategic and operational decisions.

Suggested Citation

  • David Walters & Dominic Laffy, 1996. "Productivity and Profitability: Planning and Control," Palgrave Macmillan Books, in: Managing Retail Productivity and Profitability, chapter 7, pages 161-174, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-24621-2_7
    DOI: 10.1007/978-1-349-24621-2_7
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