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Living with Continuous Change

In: Managing for the Future

Author

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  • Alf Chattell

Abstract

Tomorrow’s organizations will continue to move in environments of great turbulence and uncertainty. Those that will succeed are those which are more adaptable, innovative, fast moving and customer-oriented than the competition. Uncertainty, and the required responses to it, challenge traditional management approaches. Traditional linear long-cycle strategic planning approaches are particularly inappropriate if the only certainty is uncertainty, and the organization is operating in a real-time world that is only satisfied by real-time action.

Suggested Citation

  • Alf Chattell, 1995. "Living with Continuous Change," Palgrave Macmillan Books, in: Managing for the Future, chapter 7, pages 142-163, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-24022-7_8
    DOI: 10.1007/978-1-349-24022-7_8
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