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The Soul of the Organization

In: Managing for the Future

Author

Listed:
  • Alf Chattell

Abstract

Tomorrow’s organization depends on its ability to create meaningful futures (see Figure 9.1). Its products and services are increasingly intangible and designed to appeal to the intangibles of customer value. Its raw materials are increasingly the intangibles of ideas, imagination, knowledge, commitment, purposefulness, enthusiasm, care and values. Only for as long as people see the future in what they do can they be the source of the necessary intangible raw materials. Tomorrow’s organization’s unwritten contract with its people is its commitment to the creation of future-generating possibilities.

Suggested Citation

  • Alf Chattell, 1995. "The Soul of the Organization," Palgrave Macmillan Books, in: Managing for the Future, chapter 9, pages 189-212, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-349-24022-7_10
    DOI: 10.1007/978-1-349-24022-7_10
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