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Chapter Two: How do Banks Enter Insurance? Comparative Analysis of Entry Strategies

In: Bancassurance in Europe

Author

Listed:
  • Tobias C. Hoschka

    (University of Oxford)

Abstract

This second chapter of the study undertakes a comparative analysis of entry strategies of European banks into insurance, placing the focus of the analysis on the choice of the entry vehi-cle and examining in the course of the chapter the most impor-tant examples of European banks which have entered insurance. The analysis is classified into de novo entries, co-operative dis-tribution alliances, joint ventures and mergers or acquisitions and it focuses on the following key questions: • Can common patterns be identified which characterise each entry strategy? • Does the choice of the entry vehicle matter for the overall success of the entry vehicle? • If so, does any entry vehicle appear to be more successful than its alternatives? • How can the theoretical and empirical management litera-ture help to explain the relative success of different entry ve-hides? • What other key factors for successfully entering insurance are relevant?

Suggested Citation

  • Tobias C. Hoschka, 1994. "Chapter Two: How do Banks Enter Insurance? Comparative Analysis of Entry Strategies," Palgrave Macmillan Books, in: Bancassurance in Europe, pages 55-142, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-23455-4_3
    DOI: 10.1007/978-1-349-23455-4_3
    as

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