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Cognitive Dissonance Theory and Consumption Policy

In: Consumption and Development

Author

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  • Jeffrey James

    (Tilburg University)

Abstract

The niceties of the Becker/Stigler argument that individual preferences are the same and constant will be of little interest to the policymaker in a developing country whose task is to alter norms in areas such as health, nutrition, family planning and sanitation.1 In most such areas, those who formulate policy will have to confront what are often deep-seated and unyielding values, about which, as noted in the previous chapter, consumption theory of the Becker/Stigler variety has little or nothing to say.

Suggested Citation

  • Jeffrey James, 1993. "Cognitive Dissonance Theory and Consumption Policy," Palgrave Macmillan Books, in: Consumption and Development, chapter 10, pages 199-222, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-22658-0_10
    DOI: 10.1007/978-1-349-22658-0_10
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