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Brand Names and Patents

In: The Treatment of Intangibles

Author

Listed:
  • T. H. Donaldson

    (J. P. Morgan)

Abstract

‘Assets’ in this chapter are those which remain in a company’s ownership continuously. They help to provide the goods and services the sale of which generates cash flow; or, in the case of ‘investment assets’, earn cash while the investment achieves some other objective. Assets in this sense exclude cash, receivables, inventory, or other current assets; these generate cash when they themselves are sold or collected, rather than via a stream of income or products.

Suggested Citation

  • T. H. Donaldson, 1992. "Brand Names and Patents," Palgrave Macmillan Books, in: The Treatment of Intangibles, chapter 3, pages 33-62, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-22484-5_3
    DOI: 10.1007/978-1-349-22484-5_3
    as

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