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Morgan Motor Company Ltd

In: The Small Business Casebook

Author

Listed:
  • Arthur Moore

Abstract

In September 1976, Peter Morgan was optimistic about the future of the Morgan Motor Company Ltd. The company had been in the hands of his family since his father had founded it in 1910 with £3000 provided by his grandfather. Now it was producing 400 cars a year and had a full order book until 1979. The company was making profits and Peter Morgan was enjoying his business — what was there to worry about?

Suggested Citation

  • Arthur Moore, 1979. "Morgan Motor Company Ltd," Palgrave Macmillan Books, in: The Small Business Casebook, chapter 9, pages 130-143, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-16192-8_10
    DOI: 10.1007/978-1-349-16192-8_10
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