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Engineering Products Ltd

In: Accounting Control and Financial Strategy

Author

Listed:
  • Andrew M. McCosh
  • Michael J. Earl

Abstract

In 1976 Engineering Products Limited (EPL) was a diversified manufacturer of technically advanced equipment. In most of the fields in which the company operated it had a reputation as a leader, in terms of the design, quality and performance characteristics of its products, its delivery policies and its after-sales service policies. Users of its equipment generally considered EPL’s products to be highly priced relative to competing products, but justifiable in terms of greater reliability in subsequent service. EPL had never, as a matter of policy, relied upon pricing as a major factor in its marketing efforts.

Suggested Citation

  • Andrew M. McCosh & Michael J. Earl, 1978. "Engineering Products Ltd," Palgrave Macmillan Books, in: Accounting Control and Financial Strategy, chapter 8, pages 75-80, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-15947-5_8
    DOI: 10.1007/978-1-349-15947-5_8
    as

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