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The Behavioural Model of Cyert and March

In: Modern Microeconomics

Author

Listed:
  • A. Koutsoyiannis

    (University of Waterloo)

Abstract

The behavioural theories of the firm started developing in the early 1950s. Some of the seminal work may be traced in Simon’s article ‘A Behavioural Model of Rational Choice’, published in the Quarterly Journal of Economics in 1955. The theory has subsequently been elaborated by Cyert and March, with whose names it has been connected to this day. The writers founded their theory on four case studies and two ‘laboratory’-experimental studies.

Suggested Citation

  • A. Koutsoyiannis, 1975. "The Behavioural Model of Cyert and March," Palgrave Macmillan Books, in: Modern Microeconomics, chapter 18, pages 386-401, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-15603-0_18
    DOI: 10.1007/978-1-349-15603-0_18
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