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Teamwork in General Motors Brazil (GMB): What is Changing in the Organisation of Work?

In: Teamwork in the Automobile Industry

Author

Listed:
  • Roberto Marx
  • Mario Sergio Salerno

Abstract

Since 1990, the Brazilian automotive industry has been revitalised for a variety of reasons. Already established companies (Ford, GM, VM, Fiat, Scania, Volvo and Mercedes-Benz) and possible newcomers (Renault, Kia, Honda, Toyota, Mercedes-Benz car division) are planning investments in new plants or in brownfield modernisation owing to a growing demand in the country itself and in the Mercosul market as a whole (which joins Brazil, Uruguay, Paraguay and Argentina in a common market). The reduction of import tariffs has made international competition both a reality and a pressure for more competitive products and organisational processes, giving rise to a very different environment from that which has existed since the 1970s.

Suggested Citation

  • Roberto Marx & Mario Sergio Salerno, 1999. "Teamwork in General Motors Brazil (GMB): What is Changing in the Organisation of Work?," Palgrave Macmillan Books, in: Jean-Pierre Durand & Paul Stewart & Juan José Castillo (ed.), Teamwork in the Automobile Industry, chapter 0, pages 151-170, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14933-9_7
    DOI: 10.1007/978-1-349-14933-9_7
    as

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