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Saturn: Re-engineering the New Industrial Relations

In: Teamwork in the Automobile Industry

Author

Listed:
  • Guy Cornette

Abstract

When, in January 1985, the Saturn project was launched, it was done with all the hype and publicity that such a huge venture deserved. Estimated at the time at $5 billion (later to be scaled down to $3.5 billion), it was the largest private enterprise ever started in the United States and probably in the world. In that grey and cold morning of January 1985 in Detroit, when Roger Smith broke the news and announced the launching of the Saturn project, it was supposed to be the ray of sunshine that would warm up the spirits of General Motors, be the promise of a new Spring that would see the giant rise from the ashes.

Suggested Citation

  • Guy Cornette, 1999. "Saturn: Re-engineering the New Industrial Relations," Palgrave Macmillan Books, in: Jean-Pierre Durand & Paul Stewart & Juan José Castillo (ed.), Teamwork in the Automobile Industry, chapter 0, pages 85-106, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14933-9_4
    DOI: 10.1007/978-1-349-14933-9_4
    as

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