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Values First

In: Energise Your Enterprise

Author

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  • Peter Wickens

Abstract

One of the most persistent business fads over the last few years (now approaching ten o’clock on the ‘fad cycle’) has been our love affair with so-called culture, vision and mission. In The Ascendant Organisation my chapter on this topic was titled ‘Culture, vision, mission — whatever you call it’, suggesting that our working lives have become imbued with this mixed-up, vainglorious pot-pourri. And when you add in motherhood and apple pie statements, something on goals, a bit of strategy, a statement of principles and so on, the result is to confuse rather than clarify. Rarely do they inspire and never do they energise

Suggested Citation

  • Peter Wickens, 1999. "Values First," Palgrave Macmillan Books, in: Energise Your Enterprise, chapter 5, pages 83-96, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14920-9_6
    DOI: 10.1007/978-1-349-14920-9_6
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