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Global Products and its Acquisition Strategy

In: Acquisition

Author

Listed:
  • Nancy Hubbard

Abstract

This case analyses the acquisition strategy of a blue chip American-based company called Global which specialized in fast-moving consumer goods. It had a reputation for ethical and moral business beliefs and highly sophisticated policies and procedures. This case examines Global’s acquisitions during a seven-year period in which four large acquisitions occurred. This case differs to the other cases in that the research examines the company’s actions over a series of acquisitions. The first acquisition occurred in the late 1980s and the remaining three acquisitions occurred in the early to mid-1990s.

Suggested Citation

  • Nancy Hubbard, 1999. "Global Products and its Acquisition Strategy," Palgrave Macmillan Books, in: Acquisition, chapter 9, pages 209-225, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14870-7_10
    DOI: 10.1007/978-1-349-14870-7_10
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