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A View of the Future?

In: The Future of Shopping

Author

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  • Julian E. Markham

Abstract

Douglas Rushkoff, author of Cyberia, Media Virus and Playing the Future, looks at technologies and the cultures they spawn as expressions of nature and the benevolent force of chaos. He has published an opinion which ideally leads me into this conclusion. He said: With each successive development in communications technology comes a corresponding leap in the number of ideas with which it requires us to cope. As we incorporate each new invention into our daily life, we must accelerate our ability to process new thoughts and ideas. What we need to adapt to, more than any particular change, is the fact that we are changing so rapidly. We must learn to accept change as a constant. Novelty is the new status quo.

Suggested Citation

  • Julian E. Markham, 1998. "A View of the Future?," Palgrave Macmillan Books, in: The Future of Shopping, chapter 19, pages 220-229, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-14797-7_20
    DOI: 10.1007/978-1-349-14797-7_20
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